Pebbles Client Brief

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This is a mock-client brief for the Pebbles breakfast cereal brand. In this brief, my team and I outlined a new target demographic for Pebbles, Strive n' Revivers. These consumers are composed of the 19 to 26 demographic who are looking for an on-the-go breakfast option. This brief includes primary and secondary research, as well as outlines the consumer journey for this targeted demographic.