Warner Bros. Studios Integrated Campaign Pitch
My senior year of undergrad, I was chosen to work at a prestigious student-staffed advertising agency, MOJO Ad. Each year, MOJO Ad works with one client and our agency crafts and presents a fully integrated advertising campaign for the company. We had the immense pleasure of working with Warners Bros. Studios to create an advertising campaign for the release of their third instalment in the Fantastic Beasts franchise Fantastic Beasts: The Secrets of Dumbledore. This final integrated campaign pitch is the accumulation of four months of work at the end of which, my team and I presented to the head marketing team of the Fantastic Beasts franchise. Some elements of this campaign were used in the advertising for Fantastic Beasts: The Secrets of Dumbledore. Notably two elements were the personalized fantastic beasts survey and a partnership with Pottery Barn, based on the IKEA partnership.
